Feel fabric through a screen.

Client

Bru Textiles

Services

Web PlatformIntelligent AutomationWebsite

Model

Product Studio

Challenge

Bru Textiles, a global leader in B2B fabric distribution, serves a diverse range of clients, including furniture manufacturers, designers, architects, wholesalers, and retailers. Recognizing the need for a more efficient order management system, real-time catalog updates integrated with their SAP ERP, and an innovative way to visualize fabrics on client products, Bru Textiles sought a cutting-edge solution to enhance their operations.

Solution

A clear customer interface platform & digital twins fabrics visualisation

Sound on

strategy

Bru’s ERP and render pipeline were originally designed for in-house use and developers, but without a frontend web application, accessibility and scalability were limited.

We transformed this by introducing a scalable architecture and a user-friendly interface, making the system more efficient, accessible, and future-proof. This not only streamlined workflows but also unlocked new opportunities for broader adoption and increased ROI.

Key Improvements:

Customer Dashboard – A user-friendly web portal that provides real-time stock updates and seamless order planning.
Smoother Workflows – An intuitive interface that reduces developer
Scalability & Speed – A modular system designed for growth, with phased development enabling rapid improvements.
Security & Alignment – A co-creation approach ensured the platform was tailored to business needs, with a structured focus on security and reliability

By enhancing usability and adaptability, we empowered Bru to scale faster and operate more efficiently, paving the way for long-term success.

Design

Our design process prioritized getting things right from the start—beginning with wireframing, prototyping, and testing before full-scale development.

By closely collaborating with the in-house team and analyzing both existing and desired workflows, we minimized risks and ensured the final product aligned seamlessly with business objectives.

We leveraged Miro to map out user flows, Figma for interactive prototyping, and Maze for usability testing, continuously refining the experience based on real-world insights.

Key Design Enhancements:

Seamless Navigation (UX): Well-structured user flows simplified platform usability, boosting efficiency for both technical and non-technical users.
Polished & Trustworthy Design (UI): A visually consistent, brand-aligned interface enhanced usability and reinforced credibility.
Scalable Design System: A reusable component library ensured consistency across TwinBru, Brugle, and future platforms, reducing both design and development time.

By focusing on user experience from the outset, we built a system that is not only intuitive and efficient but also scalable for future growth.

engineering

For Bru, we engineered a dynamic, multi-language user panel that lets customers and distributors track stock, view pricing, and access detailed product info with global certifications — all in real time

By migrating to Sitecore XM Cloud and leveraging ReactJS, NextJS-SSR, Serverless API, GraphQL, and ElasticSearch, we streamlined content management and eliminated data duplication, significantly reducing front-end workload while ensuring scalability and efficiency for a multinational audience.

Tech partners

outcome

Help further digitalize their business by providing better and digital insights in their orders, invoices and stock while at the same time introducing the concept of digital twins to the world and showcasing the endless possibilities.