Order Processesing Automation: An OWOW Use Case

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With the rise of AI, we’re beginning to see the first ideas and concepts of what a hybrid workforce—where humans and AI collaborate—could look like. Enter AI Agents.
What are AI Agents?
An AI Agent is intelligent software capable of independently performing tasks, making decisions, and learning from interactions. This enables the automation of human actions, advanced data analysis, and personalized recommendations based on patterns.
Many SMEs have already been automating their workflows using dedicated software and structured processes with simple "If this, then that" rules. While these systems work well for predefined tasks, they struggle when reasoning, adaptability, or human interaction is required. This is where AI Agents come in.
Let’s look at an example: We developed an AI Order Agent “assisting” the front-desk workers for a big construction material company that can handle email-based orders autonomously, ensuring every request is processed quickly and accurately.
The Challenge: Manual order handling slows business down
Many businesses still process orders manually via email, leading to common problems:
- Employees spend hours sorting and responding to emails.
- Human errors result in incorrect or incomplete orders.
- Slow processing leads to frustrated customers and delayed deliveries.
Imagine if this entire process could run automatically—accurately and efficiently—without human intervention.
The Solution: AI agent trained to streamline order handling
Here’s how it works:
- Reads incoming emails – The AI agent scans emails to detect order requests.
- Understands order details – It extracts key information such as product type, quantity, and delivery dates.
- Identifies missing data – If anything is unclear, it sends an automated follow-up email.
- Smart conversation – the Agent conversate with the client, and takes historic information about the client from previous orders or CRM data
- Processes the order – The AI retrieves data from the ERP system and places the order.
- Confirms with the customer – A final confirmation email ensures accuracy and a seamless experience.

Real-World Test: AI in action
We tested this AI system with a simple order request:
Customer Email:
"Hey, good morning, I’d like to place an order for 90 Drywalls (120cm x 70cm) for next Friday."
The AI’s Response:
- Recognized the email as an order request.
- Retrieved relevant details from the ERP system.
- Noticed missing details (quantity, type, size, delivery address) and sent a follow-up request.
- Used memory to recognize a previously stored email address, reducing unnecessary steps.
- Sent a confirmation email to finalize the order.
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The Impact: Business benefits of AI-Driven order processing
By automating this process, businesses can:
- Save Time – Employees no longer waste hours manually processing orders.
- Reduce Errors – AI ensures that every order is complete and accurate.
- Speed Up Response Times – Customers receive instant confirmation and better service.
- Scale Effortlessly – More orders can be handled without increasing staff.
AI won't replace humans overnight—no! But will it assist and continue to get smarter over time? Absolutely!
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This is just the beginning
Automation can feel overwhelming. With so many possibilities, it’s hard to know where to start or what will drive the biggest impact. But sometimes, seeing a single, simple use case is the key to understanding its true value. At OWOW, we believe that automation should deliver clear, measurable improvements
This is just one simple example of how AI automation can transform your operations. At OWOW, we don’t just implement automation—we ensure your business is conditioned for it. By streamlining workflows and eliminating inefficiencies before AI is introduced, we guarantee automation delivers real business impact.
And order processing is just the start. There are hundreds of ways AI can drive efficiency, improve decision-making, and optimize operations. If you’re ready to explore how AI can work for you, let’s talk.
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