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Dystopian future short of potable water made relatable now to the living.

Client
Neverland The Agency, Humnndesign, Publicis Groupe NL, United Nations
Services
Web Design, Commercial Website, Design concept creation
Industry
Sustainability

Project Banner

the drop hero

Project Breakdown

Client brief
The Government of the Netherlands is creating this concept shop for the UN 2023 Water Conference (hosted by the governments of Netherlands and Tajikistan) to mobilize the world to bring successful solutions for the water crisis. This concept is dystopic with a sarcastic tone to relate to the young audience to gain momentum on a global scale.
Solution
Our team brought this imagined future to life through the creation of a visually stunning and interactive webshop. Users are transported to a world where water is scarce, polluted, and overpriced. The Drop Store features a range of products, including a cube of cheese and pizza pills, all at exorbitant prices.
Impact
The Drop Store serves as a powerful reminder of the urgent need to address water crises around the world. Through this project, we hope to inspire action and promote awareness of this critical issue.

Project Image V2

The Drop Store brand

Video

Project Text

User experience
Appealing and easy to navigate

With the younger generation in mind, we wanted to create a website that is appealing in terms of 3D scroll animation and at the same time make it easy for them to navigate to the information they came looking for.

Project Image V2

The Drop Store water

Video

Project Double Image

The Drop Store landscape
The Drop Store website

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Project Text

Strategy
Raising awareness

More importantly, the intention is to reach this message across all corners of the world where there may be limitations of internet technology. The website is a critical balance of having both is a visual treat with the high performance.

Project Image V2

The Drop Store website

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Project Related Work

Related work
Ahooga - Driving e-commerce to the next level
E-commerce, Webshop, Shopify, Animations
Neverland - Captivating storytelling through smooth scroll animations
Web development, Commercial Website, Animations, 3D Models
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