Dystopian future short of potable water made relatable now to the living.
Client
Neverland The Agency, Humnndesign, Publicis Groupe NL, United Nations
Services
Web Design, Commercial Website, Design concept creation
Industry
Sustainability
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Project Breakdown
Client brief
The Government of the Netherlands is creating this concept shop for the UN 2023 Water Conference (hosted by the governments of Netherlands and Tajikistan) to mobilize the world to bring successful solutions for the water crisis. This concept is dystopic with a sarcastic tone to relate to the young audience to gain momentum on a global scale.
Solution
Our team brought this imagined future to life through the creation of a visually stunning and interactive webshop. Users are transported to a world where water is scarce, polluted, and overpriced. The Drop Store features a range of products, including a cube of cheese and pizza pills, all at exorbitant prices.
Impact
The Drop Store serves as a powerful reminder of the urgent need to address water crises around the world. Through this project, we hope to inspire action and promote awareness of this critical issue.
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User experience
Appealing and easy to navigate
With the younger generation in mind, we wanted to create a website that is appealing in terms of 3D scroll animation and at the same time make it easy for them to navigate to the information they came looking for.
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Strategy
Raising awareness
More importantly, the intention is to reach this message across all corners of the world where there may be limitations of internet technology. The website is a critical balance of having both is a visual treat with the high performance.
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