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Bookkeeping made easy, super easy.

Strategy, Branding, UX/UI Design, Growth Hacking

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Project Breakdown

Client brief
Use our startup expertise to create a bookkeeping service from scratch targeted at young entrepreneurs in the Netherlands, and help them reach their first 10K users within one year.
A trustworthy and user-friendly bookkeeper with smooth user flows, which was completely new in the world of bookkeeping – thus reaching 12K users in year one.
Eliminating financial and administrative stress for entrepreneurs, so they can focus on the things they're good at. We reached 4K subscriptions in the first month, 61M impressions per month and 216M impressions in the first 6 months. We also received an award for being the 5th hottest Fintech startup in The Netherlands.

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Project Text

A bookkeeper app that feels like a friendly neighbor. Anytime, anywhere.

We took on the challenge to create an experience that would be a fresh and new user-focused approach in the world of digital bookkeeping. An app that people trust, without the feeling of a bookkeeper or bank peeking over their shoulder.


We achieved this by working closely with the Tellow team and conducting extensive audience research. The key user profiles were established, as well as the mindsets that influence how our target audience uses the app. This understanding was the foundation of a digital product strategy for a new digital ecosystem. Digital branding & digital apps were developed with groundbreaking technology, such as 99% accurate OCR (Optical Character Recognition).

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Tellow - mobile app details

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Project Result

Client quote
“OWOW was the pro-active partner we needed, the combination of meeting with Pieter-Jan & Robin to set our future goals and their team that followed up beautifully.”
Jochem Baars
CEO & Founder Tellow

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