Be seen, be safe with our high-visibility clothing designed for the dark roads.

Client

GoFluo

Services

Webshop, Shopify, ERP integration

Industry

E-commerce

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Project Breakdown

Client brief

We aim to cater to fitness enthusiasts, runners, cyclists, and outdoor adventurers who prioritize safety and visibility while engaging in low-light activities. Our main objective is to develop an e-commerce platform that aptly showcases our high-visibility activewear and emphasizes its unique features and benefits. Additionally, we aim to showcase the fun and engaging aspects of our brand to connect with our target audience effectively.

Solution

Construct an e-commerce webshop that effectively captures the essence and atmosphere of the brand through engaging visuals and interactive storytelling. Seamless integrating storytelling with the shopping experience.

Impact

A remarkable online experience with exceptional conversion rates and establishing a strong brand presence online, the business has witnessed significant growth overall.

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User experience

Seamless and intuitive

We understand that the success of any webshop hinges on the user experience. From the layout of the site to the placement of the products, every aspect of the webshop was carefully crafted to ensure a user-friendly experience.

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Design

Turn on the light

GoFluo’s fundamental principle of ensuring road visibility is effectively represented by the use of bright and vivid colors in all their products. Additionally, the “turn of the light” feature is integrated into every item, allowing customers to toggle between the product’s bright design and a dark design that practically showcases its visibility in the dark.

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Design System

A design system to ensure quality and speed

Our design system approach is applied to all platforms and ensures quality and consistency through component based design elements and atomic design principles. By using shared libraries and synchronized elements, our designers and developers are able to work smoothly and efficiently. Take a look at our design systems yourself.

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Project Related Work

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