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Design for desire and built for conversion

Client
Gregoir Lifestyle
Services
Web Design, Commercial Website, E-commerce
Industry
Furniture

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Project Breakdown

Client brief
Creating a strong digital strategy and technical base as MVP to grow the brand and revenue. The main focus is developing a digital driven approach to a now relatively physically operated market. The product has to be flexible and accomodate growth to help transform CAMERICH into an omnichannel brand.
Solution
A headless Shopify store that gives freedom to add more complex features like configurators and AR and at the same time keeps it easy for a user to find the perfect products for their home or project.

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User experience

In crafting our webshop, our foremost goal was to seamlessly convey the essence of our brand with an interface that ensures a user-friendly experience for customers. Navigating through the website should be a breeze, with a simple and intuitive layout that makes shopping furniture online a joy. Each product is presented with clarity, displaying options in a quick and easy-to-understand manner, improving the overall shopping experience.

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Design

While the home and about pages skillfully convey a strong brand identity through visually compelling design elements, the product overview and individual product pages embrace a clean and clear layout. This deliberate design approach allows products and their imagery to take center stage. Without distractions the user can browse through the items in order for them to find their ideal decor pieces.

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Tech stack

Camerich is built using our unique headless e-commerce setup. Using a monorepo, we bring our suite of applications and libraries together under a single cohesive development umbrella:

 

Next.js Storefront and Brand Website: The dual power of Next.js drives our storefront and brand’s narrative site, delivering high performance and fast, server-side rendered experiences with seamless transitions and an SEO edge.

 

Radix UI-Powered Design System: Our design system, crafted with Radix UI, provides a versatile component library, ensuring visual consistency and accessibility across all user interface elements.

 

Shopify Storefront API & Shopify Hydrogen: Commerce logic and data processing is provided by Shopify’s Storefront API and React Hydrogen component library.

 

Styling and Animations: TailwindCSS aids us in applying efficient, responsive styling, while GSAP allows us to add complex animations and micro-interactions.

 

Globalisation Support: Next Intl offers internationalisation support. It helps us with anything from text translations to localised page routing and alternate canonical links.

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Project Related Work

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